Owners of all types of business invest huge amounts of time and money in ensuring that their sites appear in those crucial first few SERP entries. And It is really good when their investments are returned and multiplied.
The hardest thing in SEO is to understand how people think and what way exactly they search for. Therefore, accepting current SEO trends is an essential part of promotion strategy leading to the successful business.
Let’s look at SEO tendencies in 2018 applied to the e-commerce business.
Google’s Mobile First Index, which prioritizes the mobile version of websites when compiling search rankings, was scheduled for rollout last year, but by December 2017 it had still only been applied to a few sites. However, this does not mean that it will not be! And entrepreneurs should keep abreast these Google plans, and they still have time to bring their mobile websites to the required kind.
Many saw 2017 as a year in which search engines took forward strides in their ability to recognize unique high-quality written content, and by 2018 this trend continues.
Sharing the unique content with the target audience brings business (in particular to small business) a great chance to show their competitive advantage stems from the deep knowledge of the field where they operate.
And of course, in 2018 we came with new technologies. Recognition of voice commands has long been a popular alternative to typing manually which cannot but influence SEO, where the main emphasis has always been on understanding the behavior of the audience. The voice-based searches this year should be given special attention.
As it may have been possible to suppose from the trends we’ve discussed so far, 2018 will also see a notable uptick in the importance of structured data within web pages. Gone are the days when it was good enough for your search results to feature randomly-combined blobs of text search engines’ growing ability to focus on high-quality written content means that Internet users are also losing their tolerance for garbled text, and increasingly expect search results to feature rich snippets of succinctly-expressed, relevant information.
And the security remains the main issue by this year. Important than in the online marketplace sector, where website owners handle the confidential data of both buyers and vendors and we expect 2018 to see Google marking sites that don’t have an SSL certificate as ‘insecure’ on search engine results pages.
As we’ve seen from the increasing emergence of e-commerce, buying and selling online is becoming more visual. So, as mentioned above, it’s very important for marketplace business owners to work more closely than ever with sellers for making the visual content of top-quality.
Another one working tip for SEO in 2018 applied for small business is focusing on location. Given the place in which your business is located and its residents, you can create a really profitable SEO company.
In the end, I would like to say that as ever, reaching first positions among Google requests requires the deep technical understanding of the SEO landscape. But the main is that the search becomes smarter and more ‘human-like’. So to successfully involve your target audience to your business you shouldn’t give up with improving your website following all latest SEO trends.
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