“Influencer marketing has emerged as a powerful advertising tactic for A-list brands such as Mountain Dew and Amazon”, Brendan Gahan wrote in Adweek back at the end of September.
But who exactly are these ‘influencers’ about whom we are hearing more and more? Well, simply put, they are individuals with a sizable and engaged social media following, who act as a trusted and listened-to voice within their chosen area of expertize.
Gahan gives the example of the YouTube personality Zach King, who has partnered with HP to explore how that brand’s hardware can be used to aid creative collaboration.
Brands hugely value such collaborations because personalities like King possess a level of authenticity that is simply not attainable via traditional advertising. And while viewers understand that influencers are paid to promote products, there is also an implicit contract between the two parties that helps to ensure that…Continue reading here: https://roobykon.com/blog/posts/68-who-will-the-main-influencers-of-2018
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